Onemanda Preisinger feels anxious about her daughter’s upcoming 13th birthday celebration. Not for the usual reasons associated with a house full of loud adolescent kids, but because it’s the initial occasion she will reveal her new face to friends and extended family. “Obviously I’m going to inform everyone as they come in, ‘Just so you know, this is not the way I look,’” states the 30-year-old property agent from Southern Florida.
Her appearance is, admittedly, a little surprising – her face puffed up and preternaturally lifted, as though secured by heavy-duty tape. Her altered – and she’s eager to emphasize, temporary – appearance is the result of six cosmetic procedures, including an endoscopic mid-facelift, performed by a doctor in Istanbul, Turkey, last month. “My poor husband teared up when he viewed me for the initial time because I couldn’t even unseal my eyes. That indicates swollen I was,” she explains to me via video call from her home. “I had to tell him: ‘Honey, I’m okay, I’m not hurting. I just look like someone attacked me.’”
Based on plastic surgeons, Preisinger is among a rising count of people choosing to undergo a rhytidectomy in their 20s and 30s – well over a decade before most doctors’ usual candidate age of 40 to 60. (Though many specialists are keen to emphasise the industry edict of: “We address heredity, not years.”) “I have individuals in their late twenties asking for facial lifts,” states based in London cosmetic surgeon Georgios Orfaniotis, a ex-NHS doctor who focuses on the facial area. “It’s a very significant surgery, and I’m a somewhat worried when I observe people choosing it as a personal preference.”
A facelift, alternatively called a facelift, lifts the tissues in the face that begin to droop as we grow older. “Human faces are built a bit like layers of an onion,” says based in Kent facial plastic surgeon Marc Pacifico. “Skin and fat on the surface, then a layer of connective tissue known as the SMAS. Think of the facial framework as the soft tissue skeleton of the face. And that’s what causes aging; that’s what loosens and sags and pulls the dermis down with it.”
You risk performing surgery on people that have underlying problems. It’s not advisable for an conscientious surgeon to follow
Once the preserve of affluent seniors, overuse of injectables – when overuse of injectable gels stretches the face and causes looseness in the dermis – combined with the common adoption of weight-loss drugs, low-cost surgical travel, and the advancement of novel, celebrity-endorsed operative methods are attracting a new kind of patient towards this major operation. Reports show an eight percent rise in facial lifts over the last year in the UK; while a survey found that the percentage of youthful candidates is growing, with one-third of procedures now conducted for patients aged 35-55.
“People are asking now to look like the optimal form of themselves and obviously the techniques are evolving,” comments Orfaniotis. Currently, the trending procedure is the deep plane facelift, a technique promoted by figures including Kardashian matriarch Kris Jenner, to fashion designer Marc Jacobs.
While a more traditional rhytidectomy involves elevating the SMAS, the deep plane facelift releases the underlying structures beneath it, enabling surgeons to reshape the face by repositioning the underlying layers, and avoiding the tight, stretched look occasionally caused by older methods. “We avoid placing tension on the skin because we’re going below, to the deeper tissue,” says Harley Street cosmetic doctor Rajiv Grover, who focuses on the deep plane technique. “It is the deeper tissue that is repositioned. The dermis comes with it as a secondary element.” Elevating the whole facial structure as a unified block allows for a authentic-appearing and more durable outcome. It also means that the surgery is no longer being used for the primary goal of youth preservation – or rejuvenation, as the aesthetics industry describes it – but for “enhancement” and contouring, too. “We receive numerous requests from patients aged 28 to 35 for this reason,” says Grover.
Preisinger had never planned on getting a facial lift – at least not at the age of 30. But long-term using hyaluronic acid dermal fillers in an effort at “facial balancing” implied that by the time she reached her late twenties, she was “botched”. “I didn’t undergo this because I wanted to look young,” she clarifies. “I did it because the injectable ruined my face. I regret ever done it. If I had avoided the filler, I don’t think I would be in this situation currently.”
Whether dermal fillers ever fully dissolve has historically been a debated topic in the cosmetic field. “Studies have indicated that not only do they rarely completely dissolve,” states Grover, “but they migrate and can obstruct drainage pathways. A contributing factor to what we call ‘pillow face’ is also the reality that in a sense, the face gets somewhat fluid-filled because its ability to drain lymphatic fluid has been diminished.” Though research into the topic is early-stage, cautionary statements on injectables’ possible effects on the body’s drainage have been issued, and additional studies announced. An esteemed face specialist, speaking anonymously, mentioned he would never use fillers in a client because of the risks they present. “A lot of doctors avoid talk about this, because the manufacturers who make filler can be pretty aggressive.” He’s heard stories, he adds, of plastic surgeons being landed with legal actions after raising their concerns.
For Preisinger, after beginning injecting filler, she believed she needed to continue adding more – especially as it began moving to other parts of her face. She was just 28 when a local plastic surgeon in the state proposed that a facial and neck surgery might be what she needed to exit the cycle of treatments. After 24 months, she found herself choosing between a list of suggested accommodations in Istanbul, texted to her by the patient coordinator at her surgeon’s office.
Initially, Preisinger had planned for an upper and lower blepharoplasty – commonly called eyelid surgery – but her doctor advised her that a facelift was the right solution for the looseness she was experiencing in her face. She arranged a brow lift, a cheek lift and a jawline surgery. The eve of her operation, one day after she’d touched down solo in the country, she opted to include a mouth enhancement. “Then he stated, ‘We’re going to elevate the lower eyelid puffiness.’ He added, ‘I think if we remove some cheek fat, it will contour your face.’ Thus I ultimately adding two more surgeries,” she recalls. She paid $22,000 (£16,500) for the six-hour operation, including a three-day|
A UK-based tech journalist and digital strategist with over a decade of experience covering emerging technologies and startup ecosystems.